Great product, it’s not cheap but the best things never are, and this really is the best dental product I have ever used on my dogs. It works, and my dog actually enjoys his dental maintenance sessions. He likes the taste of the toothpaste and remains calm while I work the brush around his mouth. The best way to use the emmi-pet is little and often. If your dog has long term plaque and tartar build up then don’t expect instant results as that’s an unreasonable expectation. Use the brush regularly and over time you’ll see an improvement. If this doesn’t work its not a fault in the product, its more likely because it was left it too long before attempting to start a dental maintenance routine on your dog. If this is the case, you may have to have your vet clean your dogs teeth first, which is clearly stated on the emmi pet website. Don’t wait for dirty teeth, just get one of these fantastic products now and start using it straight away, and your dog will enjoy healthy clean teeth and fresh breath for life!